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Peacock
Role
Art Director
Date
Fall 2025
In my coursework, I was tasked with creating a campaign for the streaming service Peacock.
Ask:
Turn Peacock into an essential streaming service for 18-to-24 year-olds.
Insight:
18-to-24 year-olds use pop culture references to communicate and express themselves and, thus, feel left out when they do not know other people's references.
Idea:
Turn Peacock into the cure for "F.O.M.R.", the Fear of Missing References.
Print Ads
For the print ads, I started with my own personal experience of missing out on The Office references (Cringe comedy is unfortunately torture for me). The idea of the dictionary definitions emerged pretty quickly, but I worked through various iterations of the visuals until I realized I needed to keep it simple with iconic images and tap into the ethos of the campaign. I also polled friends and family for shows on Peacock they always get confused by references from to tap into the community feel of the campaign. We also created an Instagram Reel that showcased how the print ads would extend to video.
Beat the F.O.M.R. App Extension
This extension makes literal the idea of beating your F.O.M.R., by offering a trivia extension of the already-existing Peacock app. You can square off against superfans of similar viewing habits (i,e,, top 5% of watchers) and learn new references with daily niche topics. You play against random players, as well as in leagues with your friends.
Pop-Up Arcade
This extension helps to bring Peacock to people in New York City, Chicago, and Los Angeles. These arcades will be in parks and offer arcade games themed around your favorite Peacock tv shows and movies. Influencers will help promote the event on social media and the app extension will be promoted through QR codes across the event. Prizes for winning games include free Peacock trials and ads removed from your favorite shows.
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