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Soundcheck Studios
Role
Graphic Designer
Date
Spring 2025
Campaign Highlights
During the spring semester of 2025, I worked as a graphic designer for Matchbook Marketing’s Soundcheck Studios team. I helped the new practice studio develop its social media presence and brand identity. I was given weekly assignments for posts on their social media. I worked with my creative lead to create visually pleasing content that demonstrated the brand’s aesthetic and mission. I learned how to design graphics for social media, specifically Instagram, and how to combine engaging text with streamlined visuals.
Social Media Graphics
My creative team and I worked together to develop our larger team's branding. Inspired by our topic of true knowledge, I was inspired by the concept of a "parallax". Much like how where you're standing affects your view of something, the different perspectives of a team allow for a full view of a topic that enables success.
Team Web Bios
I wrote the web bios for my team's section of the Mojo Ad website. I sent out a questionnaire and met with members of my team to develop their bios.
Narrative and Insights
I worked with my team's strategists to craft our final presentation's narrative and insights. Our presentation dived into how YAYAs (Young and Young Adult/18-24 years old) constitute true knowledge.
Planet of Academia Post
Planet of Tech Post
Planet of Tech Video
Learner's Odyssey Campaign Posts
I worked with my team's art directors and strategists to write the statistics in each of the graphics and videos, as well as the captions for each of the posts.
Planet of Life Post
Planet of Academia Video
Team J-School Instagram Takeover
I wrote copy for our team as we took the Mizzou J-School's Instagram for a day. I wrote our beginning and end-of-day social posts, as well as copy for the Instagram story.
Instagram Story Q&A
Beginning-of-Day Post
End-of-Day Post
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