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Ragtag Cinema
Role
Copywriter
Date
Spring 2025
Campaign Highlights
In my coursework, I was tasked with creating a campaign for Ragtag Cinema, an independent theater based in Columbia, MO.
Ask:
Position Ragtag Cinema as the essential filmviewing location in Columbia, Missouri to 18-24 year-olds.
Insight:
18-to-24 year-olds place their politicial affiliation as a major part of their identity and use their purchases as a way to signal this to others.
Idea:
Independent cinemas have a long and storied history of being part of political resistance movements. Ragtag Cinema, as part of this lineage, offers a place where radical discussion occurs, film gets encouraged to push society, and viewers learn that "art is defiance".
My creative team and I worked together to develop our larger team's branding. Inspired by our topic of true knowledge, I was inspired by the concept of a "parallax". Much like how where you're standing affects your view of something, the different perspectives of a team allow for a full view of a topic that enables success.
Team Web Bios
I wrote the web bios for my team's section of the Mojo Ad website. I sent out a questionnaire and met with members of my team to develop their bios.
Narrative and Insights
I worked with my team's strategists to craft our final presentation's narrative and insights. Our presentation dived into how YAYAs (Young and Young Adult/18-24 years old) constitute true knowledge.
Planet of Academia Post
Planet of Tech Post
Planet of Tech Video
Learner's Odyssey Campaign Posts
I worked with my team's art directors and strategists to write the statistics in each of the graphics and videos, as well as the captions for each of the posts.
Planet of Life Post
Planet of Academia Video
Team J-School Instagram Takeover
I wrote copy for our team as we took the Mizzou J-School's Instagram for a day. I wrote our beginning and end-of-day social posts, as well as copy for the Instagram story.
Instagram Story Q&A
Beginning-of-Day Post
End-of-Day Post
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