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Peacock
Role
Art Director
Date
Fall 2025
Campaign Highlights
In my coursework, I was tasked with creating a campaign for the streaming service Peacock. I came up with the idea of "F.O.M.R: The Fear of Missing References", to highlight the deep bench of oft-referenced classics on the platform.
Ask:
Turn Peacock into an essential streaming service for 18-to-24 year-olds.
Insight:
18-to-24 year-olds use pop culture references to communicate and express themselves and, thus, feel left out when they do not know other people's references.
Idea:
Turn Peacock into the cure for "F.O.M.R.", the Fear of Missing References.
Print Ads
My creative team and I worked together to develop our larger team's branding. Inspired by our topic of true knowledge, I was inspired by the concept of a "parallax". Much like how where you're standing affects your view of something, the different perspectives of a team allow for a full view of a topic that enables success.
Beat the F.O.M.R. App Extension
This extension makes literal the idea of beating your F.O.M.R., by offering a trivia extension of the already-existing Peacock app. You can square off against superfans of similar viewing habits (i,e,, top 5% of watchers) and learn new references with daily niche topics.
Team Web Bios
I wrote the web bios for my team's section of the Mojo Ad website. I sent out a questionnaire and met with members of my team to develop their bios.
Pop-Up Arcade
This guerrilla extension has arcades that will offer games themed around your favorite Peacock tv shows and movies. Influencers will help promote the event on social media and the app extension will be promoted through QR codes across the event.
Narrative and Insights
I worked with my team's strategists to craft our final presentation's narrative and insights. Our presentation dived into how YAYAs (Young and Young Adult/18-24 years old) constitute true knowledge.
Planet of Academia Post
Planet of Tech Post
Planet of Tech Video
Learner's Odyssey Campaign Posts
I worked with my team's art directors and strategists to write the statistics in each of the graphics and videos, as well as the captions for each of the posts.
Planet of Life Post
Planet of Academia Video
Team J-School Instagram Takeover
I wrote copy for our team as we took the Mizzou J-School's Instagram for a day. I wrote our beginning and end-of-day social posts, as well as copy for the Instagram story.
Instagram Story Q&A
Beginning-of-Day Post
End-of-Day Post
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