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OREO Thins
Role
Advertising Intern
Date
January 2026
Campaign Highlights
During my internship at VML's New York City office, my team and I were tasked with developing a fully integrated campaign for OREO Thins. In just two-weeks, we built a 6-month campaign with a $2 million budget that would generate a total of 146 million impressions across all channels. I served as the group's main art director, served as one of the team's copywriters (I actually came up with our campaign's tagline: "Your Perfect Pause"), and contributed to the primary and secondary research.
Ask:
Turn OREO Thins into a premium indulgent that consumers would pick over chocolate or ice cream.
Insight:
For millennial women, premium treats are not just for the night; they often feel a slump by mid-afternoon and are willing to turn to a sweeter, but still light, snack that will help fuel them for the rest of the day.
Idea:
Turn OREO Thins into "Your Perfect Pause" for these women. OREO Thins offer a much-needed self-care break in your day that gives you the necessary energy and motivation to finish the day strong.
Logo Redesign
My creative team and I worked together to develop our larger team's branding. Inspired by our topic of true knowledge, I was inspired by the concept of a "parallax". Much like how where you're standing affects your view of something, the different perspectives of a team allow for a full view of a topic that enables success.
Hulu Pause Ads
Hulu Pause Ads naturally intervene during moments of rest for our target audience, transforming an unplanned break into an intentional moment of reset, reinforcing that it’s okay to slow down, breathe, and savor Your Perfect Pause with OREO Thins. I created these mockups with Photoshop.
Team Web Bios
I wrote the web bios for my team's section of the Mojo Ad website. I sent out a questionnaire and met with members of my team to develop their bios.
Spotify "Your Perfect Pause" Playlist
By pairing OREO Thins with music, a familiar tool for focus, relaxation, and emotional regulation, the playlist transforms the afternoon slump into The Perfect Pause.
Narrative and Insights
I worked with my team's strategists to craft our final presentation's narrative and insights. Our presentation dived into how YAYAs (Young and Young Adult/18-24 years old) constitute true knowledge.
Planet of Academia Post
Planet of Tech Post
Planet of Tech Video
Learner's Odyssey Campaign Posts
I worked with my team's art directors and strategists to write the statistics in each of the graphics and videos, as well as the captions for each of the posts.
Planet of Life Post
Planet of Academia Video
Team J-School Instagram Takeover
I wrote copy for our team as we took the Mizzou J-School's Instagram for a day. I wrote our beginning and end-of-day social posts, as well as copy for the Instagram story.
Instagram Story Q&A
Beginning-of-Day Post
End-of-Day Post
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