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Nutella
Role
Art Director
Date
Fall 2025
Campaign Highlights
In my coursework, I was tasked with making a mini-campaign for Nutella.
Ask:
Make Nutella a pantry essential for 18-to-24 year-olds.
Insight:
Self-expression is incredibly important to this age group and they view food as a way to celebrate their uniqueness.
Idea:
Lean into Nutella's malleability and ability to taste good with a wide array of flavors and position as the prime opportunity for 18-to-24 year-olds to "be nuttier" when they prepare food.
Print Ads
My creative team and I worked together to develop our larger team's branding. Inspired by our topic of true knowledge, I was inspired by the concept of a "parallax". Much like how where you're standing affects your view of something, the different perspectives of a team allow for a full view of a topic that enables success.
Instagram Cookbook Carousel
This Instagram Carousel ad plays on the print ads. Designed to look like one seamless image, it ends with a call-to-action to visit Nutella's website, further increasing engagement with the brand. I used my photoshoot photography and Photoshop for this execution.
Team Web Bios
I wrote the web bios for my team's section of the Mojo Ad website. I sent out a questionnaire and met with members of my team to develop their bios.
Narrative and Insights
I worked with my team's strategists to craft our final presentation's narrative and insights. Our presentation dived into how YAYAs (Young and Young Adult/18-24 years old) constitute true knowledge.
Planet of Academia Post
Planet of Tech Post
Planet of Tech Video
Learner's Odyssey Campaign Posts
I worked with my team's art directors and strategists to write the statistics in each of the graphics and videos, as well as the captions for each of the posts.
Planet of Life Post
Planet of Academia Video
Team J-School Instagram Takeover
I wrote copy for our team as we took the Mizzou J-School's Instagram for a day. I wrote our beginning and end-of-day social posts, as well as copy for the Instagram story.
Instagram Story Q&A
Beginning-of-Day Post
End-of-Day Post
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