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FIFA World Cup on FOX
Role
Copywriter & Art Director
Date
Spring 2025
Campaign Highlights
In my coursework, I was tasked with creating a campaign for the 2026 FIFA World Cup on FOX.
Ask:
Turn the World Cup into essential viewing for Americans, a market majorly less interested than other countries.
Insight:
18-to-24 year-olds are more interested than the cultural experience of having a major world event in their country/hometowns, than they are in the actual event occurring.
Idea:
Position the FIFA World on Cup as not just a sports tournament, but as a moment when "Greatness Comes to America", when they'll have a chance to brush up against someone of soccer's greatest players in history -- all in their hometown.
My creative team and I worked together to develop our larger team's branding. Inspired by our topic of true knowledge, I was inspired by the concept of a "parallax". Much like how where you're standing affects your view of something, the different perspectives of a team allow for a full view of a topic that enables success.
Team Web Bios
I wrote the web bios for my team's section of the Mojo Ad website. I sent out a questionnaire and met with members of my team to develop their bios.
Narrative and Insights
I worked with my team's strategists to craft our final presentation's narrative and insights. Our presentation dived into how YAYAs (Young and Young Adult/18-24 years old) constitute true knowledge.
Planet of Academia Post
Planet of Tech Post
Planet of Tech Video
Learner's Odyssey Campaign Posts
I worked with my team's art directors and strategists to write the statistics in each of the graphics and videos, as well as the captions for each of the posts.
Planet of Life Post
Planet of Academia Video
Team J-School Instagram Takeover
I wrote copy for our team as we took the Mizzou J-School's Instagram for a day. I wrote our beginning and end-of-day social posts, as well as copy for the Instagram story.
Instagram Story Q&A
Beginning-of-Day Post
End-of-Day Post
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