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Soundcheck Studios
Role
Graphic Designer
Date
Spring 2025
Campaign Highlights
During the spring semester of 2025, I worked as a graphic designer for Matchbook Marketing’s Soundcheck Studios team. I helped the new practice studio develop its social media presence and brand identity. I was given weekly assignments for posts on their social media. I worked with my creative lead to create visually pleasing content that demonstrated the brand’s aesthetic and mission. I learned how to design graphics for social media, specifically Instagram, and how to combine engaging text with streamlined visuals.
Logo Redesign
With the new Victrola logo, I paid homage to the 1920s-roots of the brand and created a typeface of dancing letters. I used Adobe Illustrator to create the logo and InDesign for both the brand intro and standards.
Print Ads
For my print ads, I wanted to further tap into the joyful and community-oriented nature of music. I organized a photoshoot for the ad with a couple of my friends as models. I used Adobe Illustrator to design the print ads.
For the new Victrola website, I was instructed to focus on creating an interactive website that went beyond normal website structures. I wanted to emulate the vibe of an actual record store. Hovering above each box will cause the record at the front of the box to slightly rise up and cause a featured song from the album to begin playing. Users can see which song is playing in the navigation bar of the website. Users simply click on the record to see the next one.
There are pieces of music memorabilia on the page referencing different artists, genres, and events in music. Pressing on one will take a user to a subpage focused on that artist or genre. Users are able to drag records they want into the shopping cart on the far right. Click the link here to see the full redesigned website!
To fully connect the campaign, I added a record stand similar to the store on the website. Only the performing artist's records will be sold at the stand.
For my final assignment of the semester, I had to create a guerrilla marketing extension. I made a giant record player stage that slowly rotates to allow for 360-degree views.
I also added a drink stand to allude to the print ads. At the drink stand, the drinks are named after Lorde songs to match the individual performance.
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