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Jimmy Dean
Role
Strategist
Date
Fall 2025
Campaign Highlights
As part of my coursework, I was asked to create a campaign for Jimmy Dean.
Ask:
Change Jimmy Dean's perception of that from a breakfast food to an all-day food.
Insight:
Consumers want to eat healthy, but do not have the time to cook from scratch and societal pressure makes them feel guilty for resorting to frozen snacks.
Idea:
Show 22-28 year-olds that adulting is hard enough – unplanned moments, missed meals, and choosing convenience are all signs you’re adulting right. Jimmy Dean lets you be a "Guilt-Free Adult".
Logo Redesign
With the new Victrola logo, I paid homage to the 1920s-roots of the brand and created a typeface of dancing letters. I used Adobe Illustrator to create the logo and InDesign for both the brand intro and standards.
Print Ads
For my print ads, I wanted to further tap into the joyful and community-oriented nature of music. I organized a photoshoot for the ad with a couple of my friends as models. I used Adobe Illustrator to design the print ads.
Final Presentation
For the new Victrola website, I was instructed to focus on creating an interactive website that went beyond normal website structures. I wanted to emulate the vibe of an actual record store. Hovering above each box will cause the record at the front of the box to slightly rise up and cause a featured song from the album to begin playing. Users can see which song is playing in the navigation bar of the website. Users simply click on the record to see the next one.
There are pieces of music memorabilia on the page referencing different artists, genres, and events in music. Pressing on one will take a user to a subpage focused on that artist or genre. Users are able to drag records they want into the shopping cart on the far right. Click the link here to see the full redesigned website!
To fully connect the campaign, I added a record stand similar to the store on the website. Only the performing artist's records will be sold at the stand.
For my final assignment of the semester, I had to create a guerrilla marketing extension. I made a giant record player stage that slowly rotates to allow for 360-degree views.
I also added a drink stand to allude to the print ads. At the drink stand, the drinks are named after Lorde songs to match the individual performance.
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