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Soundcheck Studios
Role
Graphic Designer
Date
Spring 2025
Campaign Highlights
During the spring semester of 2025, I worked as a graphic designer for Matchbook Marketing’s Soundcheck Studios team. I helped the new practice studio develop its social media presence and brand identity. I was given weekly assignments for posts on their social media. I worked with my creative lead to create visually pleasing content that demonstrated the brand’s aesthetic and mission. I learned how to design graphics for social media, specifically Instagram, and how to combine engaging text with streamlined visuals.
Social Media Graphics
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Package Redesign
The packaging uses premium cues such as a pull-tab closure, a refined neutral color palette, and a soft matte finish to reinforce the sense of indulgence.
Out-of-home placements allow OREO Thins to show up in physical spaces amid the movement, noise, and nonstop pace of major urban centers.
This into airport environments where Millennial women are often navigating travel stress, packed schedules, and constant transitions.
In these moments of motion and mental fatigue, OOH delivers high-visibility awareness while positioning OREO Thins as The Perfect Pause, a light, indulgent reset when consumers need it most.
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