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Ragtag Cinema
Role
Copywriter
Date
Spring 2025
Campaign Highlights
In my coursework, I was tasked with creating a campaign for Ragtag Cinema, an independent theater based in Columbia, MO.
Ask:
Position Ragtag Cinema as the essential filmviewing location in Columbia, Missouri to 18-24 year-olds.
Insight:
18-to-24 year-olds place their politicial affiliation as a major part of their identity and use their purchases as a way to signal this to others.
Idea:
Independent cinemas have a long and storied history of being part of political resistance movements. Ragtag Cinema, as part of this lineage, offers a place where radical discussion occurs, film gets encouraged to push society, and viewers learn that "art is defiance".
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Package Redesign
The packaging uses premium cues such as a pull-tab closure, a refined neutral color palette, and a soft matte finish to reinforce the sense of indulgence.
Out-of-home placements allow OREO Thins to show up in physical spaces amid the movement, noise, and nonstop pace of major urban centers.
This into airport environments where Millennial women are often navigating travel stress, packed schedules, and constant transitions.
In these moments of motion and mental fatigue, OOH delivers high-visibility awareness while positioning OREO Thins as The Perfect Pause, a light, indulgent reset when consumers need it most.
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