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Play Her Potential
Role
Creative Director, Brand & PR
Date
February - May 2026
Campaign Highlights
As part of my PR class, I was assigned to an internship with Colleen Finney, current Miss Boone County and candidate for Miss Missouri. I was brought in to elevate her creative and social output, from a brand and PR perspective. I create a logo and brand kit for her non-profit, Play Her Potential, and created content for her social media accounts.
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Package Redesign
The packaging uses premium cues such as a pull-tab closure, a refined neutral color palette, and a soft matte finish to reinforce the sense of indulgence.
Out-of-home placements allow OREO Thins to show up in physical spaces amid the movement, noise, and nonstop pace of major urban centers.
This into airport environments where Millennial women are often navigating travel stress, packed schedules, and constant transitions.
In these moments of motion and mental fatigue, OOH delivers high-visibility awareness while positioning OREO Thins as The Perfect Pause, a light, indulgent reset when consumers need it most.
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