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Peacock
Role
Art Director
Date
Fall 2025
Campaign Highlights
In my coursework, I was tasked with creating a campaign for the streaming service Peacock. I came up with the idea of "F.O.M.R: The Fear of Missing References", to highlight the deep bench of oft-referenced classics on the platform.
Ask:
Turn Peacock into an essential streaming service for 18-to-24 year-olds.
Insight:
18-to-24 year-olds use pop culture references to communicate and express themselves and, thus, feel left out when they do not know other people's references.
Idea:
Turn Peacock into the cure for "F.O.M.R.", the Fear of Missing References.
Print Ads
For the print ads, I played with idea of dictionary definitions and used iconic images to tap into the ethos of the campaign. I also extended this idea to a video for socials, specifically Instagram Reels and TikTok.
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Package Redesign
The packaging uses premium cues such as a pull-tab closure, a refined neutral color palette, and a soft matte finish to reinforce the sense of indulgence.
Beat the F.O.M.R. App Extension
This extension makes literal the idea of beating your F.O.M.R., by offering a trivia extension of the already-existing Peacock app. You can square off against superfans of similar viewing habits (i,e,, top 5% of watchers) and learn new references with daily niche topics.
Pop-Up Arcade
This guerrilla extension has arcades that will offer games themed around your favorite Peacock tv shows and movies. Influencers will help promote the event on social media and the app extension will be promoted through QR codes across the event.
Out-of-home placements allow OREO Thins to show up in physical spaces amid the movement, noise, and nonstop pace of major urban centers.
This into airport environments where Millennial women are often navigating travel stress, packed schedules, and constant transitions.
In these moments of motion and mental fatigue, OOH delivers high-visibility awareness while positioning OREO Thins as The Perfect Pause, a light, indulgent reset when consumers need it most.
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