top of page
Nutella
Role
Art Director
Date
Fall 2025
Campaign Highlights
In my coursework, I was tasked with making a mini-campaign for Nutella.
Ask:
Make Nutella a pantry essential for 18-to-24 year-olds.
Insight:
Self-expression is incredibly important to this age group and they view food as a way to celebrate their uniqueness.
Idea:
Lean into Nutella's malleability and ability to taste good with a wide array of flavors and position as the prime opportunity for 18-to-24 year-olds to "be nuttier" when they prepare food.
Print Ads
For our print ads, I wanted to lean into the malleability of Nutella and the ways in which allows for creativity and self-expression. I organized a photoshoot for the food combinations in these ads. I used Adobe Photoshop and Adobe Stock for the backgrounds.
.png)
Package Redesign
The packaging uses premium cues such as a pull-tab closure, a refined neutral color palette, and a soft matte finish to reinforce the sense of indulgence.
Instagram Cookbook Carousel
This Instagram Carousel ad plays on the print ads. Designed to look like one seamless image, it ends with a call-to-action to visit Nutella's website, further increasing engagement with the brand. I used my photoshoot photography and Photoshop for this execution.
Out-of-home placements allow OREO Thins to show up in physical spaces amid the movement, noise, and nonstop pace of major urban centers.
This into airport environments where Millennial women are often navigating travel stress, packed schedules, and constant transitions.
In these moments of motion and mental fatigue, OOH delivers high-visibility awareness while positioning OREO Thins as The Perfect Pause, a light, indulgent reset when consumers need it most.
bottom of page