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European Commission
Role
Communications Intern
Date
May -- July 2025
Campaign Highlights
As part of my internship with Phrenos.eu in Brussels, Belgium, I helped them create content for their partners within the European Commission. This work varied across social media, written articles, professional translations, developing content calendars, and creating concept notes for the agency's graphic designer.
Social Media Posts
I wrote 229 posts for a variety of clients across Facebook, X, and LinkedIn. I learned how to create social media series for its accounts, honing my skills in content creation.
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Package Redesign
The packaging uses premium cues such as a pull-tab closure, a refined neutral color palette, and a soft matte finish to reinforce the sense of indulgence.
European Green Capital GIF
I wrote the concept note for this GIF counting down to the 2027 award city announcement. I also sourced the Adobe Stock videos for my agency’s graphic designer and helped to provide feedback to improve the video.
Citizen Diaries
For my internship, I was tasked with writing about exemplary citizens in the 2025 European Green Capital, Vilnius, Lithuania. Click on the photos to read the articles!
Out-of-home placements allow OREO Thins to show up in physical spaces amid the movement, noise, and nonstop pace of major urban centers.
This into airport environments where Millennial women are often navigating travel stress, packed schedules, and constant transitions.
In these moments of motion and mental fatigue, OOH delivers high-visibility awareness while positioning OREO Thins as The Perfect Pause, a light, indulgent reset when consumers need it most.
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