top of page
Victrola Records
Role
Art Director
Date
Spring 2025
Campaign Highlights
For my Victrola campaign, I was instructed to do a complete visual recreation of the brand. I redesigned the brand's logo, the print ads, the website design, and created an experiential pop-up event.
Ask:
Make Victrola relevant to 18-to-24 year olds.
Insight:
Younger consumers love the classic feel of records and turn to music as a way of building community.
Idea:
Lean into Victrola's brand history to establish it as the classic vinyl brand and position as a celebration of vinyl culture and the community that emerges from it.
Print Ads
For my print ads, I played on the juxtaposition of soccer greatness and classic American monuments or facets of life (The St. Louis Arch, rush hour traffic, etc.). I also used the copy to create excitement by highlighting potentially historic events that could occur during the 2026 World Cup.
Video Ad Animatic
For the video execution, I wanted to expand upon the idea of greatness coming to America from a sports idea to something that happened throughout all levels of culture in history. I used AI imagery and Premiere Pro to create this video.
Storyboard
bottom of page