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Soundcheck Studios
Role
Graphic Designer
Date
Spring 2025
Campaign Highlights
During the spring semester of 2025, I worked as a graphic designer for Matchbook Marketing’s Soundcheck Studios team. I helped the new practice studio develop its social media presence and brand identity. I was given weekly assignments for posts on their social media. I worked with my creative lead to create visually pleasing content that demonstrated the brand’s aesthetic and mission. I learned how to design graphics for social media, specifically Instagram, and how to combine engaging text with streamlined visuals.
Print Ads
For my print ads, I played on the juxtaposition of soccer greatness and classic American monuments or facets of life (The St. Louis Arch, rush hour traffic, etc.). I also used the copy to create excitement by highlighting potentially historic events that could occur during the 2026 World Cup.
Video Ad Animatic
For the video execution, I wanted to expand upon the idea of greatness coming to America from a sports idea to something that happened throughout all levels of culture in history. I used AI imagery and Premiere Pro to create this video.
Storyboard
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