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Ragtag Cinema
Role
Copywriter
Date
Spring 2025
Campaign Highlights
In my coursework, I was tasked with creating a campaign for Ragtag Cinema, an independent theater based in Columbia, MO.
Ask:
Position Ragtag Cinema as the essential filmviewing location in Columbia, Missouri to 18-24 year-olds.
Insight:
18-to-24 year-olds place their politicial affiliation as a major part of their identity and use their purchases as a way to signal this to others.
Idea:
Independent cinemas have a long and storied history of being part of political resistance movements. Ragtag Cinema, as part of this lineage, offers a place where radical discussion occurs, film gets encouraged to push society, and viewers learn that "art is defiance".
Print Ads
For my print ads, I played on the juxtaposition of soccer greatness and classic American monuments or facets of life (The St. Louis Arch, rush hour traffic, etc.). I also used the copy to create excitement by highlighting potentially historic events that could occur during the 2026 World Cup.
Video Ad Animatic
For the video execution, I wanted to expand upon the idea of greatness coming to America from a sports idea to something that happened throughout all levels of culture in history. I used AI imagery and Premiere Pro to create this video.
Storyboard
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