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Play Her Potential
Role
Creative Director, Brand & PR
Date
February - May 2026
Campaign Highlights
As part of my PR class, I was assigned to an internship with Colleen Finney, current Miss Boone County and candidate for Miss Missouri. I was brought in to elevate her creative and social output, from a brand and PR perspective. I create a logo and brand kit for her non-profit, Play Her Potential, and created content for her social media accounts.
Print Ads
For my print ads, I played on the juxtaposition of soccer greatness and classic American monuments or facets of life (The St. Louis Arch, rush hour traffic, etc.). I also used the copy to create excitement by highlighting potentially historic events that could occur during the 2026 World Cup.
Video Ad Animatic
For the video execution, I wanted to expand upon the idea of greatness coming to America from a sports idea to something that happened throughout all levels of culture in history. I used AI imagery and Premiere Pro to create this video.
Storyboard
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