top of page
Peacock
Role
Art Director
Date
Fall 2025
Campaign Highlights
In my coursework, I was tasked with creating a campaign for the streaming service Peacock. I came up with the idea of "F.O.M.R: The Fear of Missing References", to highlight the deep bench of oft-referenced classics on the platform.
Ask:
Turn Peacock into an essential streaming service for 18-to-24 year-olds.
Insight:
18-to-24 year-olds use pop culture references to communicate and express themselves and, thus, feel left out when they do not know other people's references.
Idea:
Turn Peacock into the cure for "F.O.M.R.", the Fear of Missing References.
Print Ads
For my print ads, I played on the juxtaposition of soccer greatness and classic American monuments or facets of life (The St. Louis Arch, rush hour traffic, etc.). I also used the copy to create excitement by highlighting potentially historic events that could occur during the 2026 World Cup.
Video Ad Animatic
For the video execution, I wanted to expand upon the idea of greatness coming to America from a sports idea to something that happened throughout all levels of culture in history. I used AI imagery and Premiere Pro to create this video.
Storyboard
bottom of page