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Nutella
Role
Art Director
Date
Fall 2025
Campaign Highlights
In my coursework, I was tasked with making a mini-campaign for Nutella.
Ask:
Make Nutella a pantry essential for 18-to-24 year-olds.
Insight:
Self-expression is incredibly important to this age group and they view food as a way to celebrate their uniqueness.
Idea:
Lean into Nutella's malleability and ability to taste good with a wide array of flavors and position as the prime opportunity for 18-to-24 year-olds to "be nuttier" when they prepare food.
Print Ads
For my print ads, I played on the juxtaposition of soccer greatness and classic American monuments or facets of life (The St. Louis Arch, rush hour traffic, etc.). I also used the copy to create excitement by highlighting potentially historic events that could occur during the 2026 World Cup.
Video Ad Animatic
For the video execution, I wanted to expand upon the idea of greatness coming to America from a sports idea to something that happened throughout all levels of culture in history. I used AI imagery and Premiere Pro to create this video.
Storyboard
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