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Peacock
Role
Art Director
Date
Fall 2025
Campaign Highlights
In my coursework, I was tasked with creating a campaign for the streaming service Peacock. I came up with the idea of "F.O.M.R: The Fear of Missing References", to highlight the deep bench of oft-referenced classics on the platform.
Ask:
Turn Peacock into an essential streaming service for 18-to-24 year-olds.
Insight:
18-to-24 year-olds use pop culture references to communicate and express themselves and, thus, feel left out when they do not know other people's references.
Idea:
Turn Peacock into the cure for "F.O.M.R.", the Fear of Missing References.
Print Ads
For the print ads, I played with idea of dictionary definitions and used iconic images to tap into the ethos of the campaign. I also extended this idea to a video for socials, specifically Instagram Reels and TikTok.
Beat the F.O.M.R. App Extension
This extension makes literal the idea of beating your F.O.M.R., by offering a trivia extension of the already-existing Peacock app. You can square off against superfans of similar viewing habits (i,e,, top 5% of watchers) and learn new references with daily niche topics.
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