Victrola Records

For my Victrola campaign, I was instructed to do a complete visual recreation of the brand. I redesigned the brand's logo, the print ads, the website design, and created an experiential pop-up event.

Ask:

Make Victrola relevant to 18-to-24 year olds.

Insight:

Younger consumers love the classic feel of records and turn to music as a way of building community.

Idea:

Lean into Victrola's brand history to establish it as the classic vinyl brand and position as a celebration of vinyl culture and the community that emerges from it.