Ragtag Cinema

In my coursework, I was tasked with creating a campaign for Ragtag Cinema, an independent theater based in Columbia, MO.

Ask:
Position Ragtag Cinema as the essential filmviewing location in Columbia, Missouri to 18-24 year-olds.

Insight:
18-to-24 year-olds place their politicial affiliation as a major part of their identity and use their purchases as a way to signal this to others.

Idea:
Independent cinemas have a long and storied history of being part of political resistance movements. Ragtag Cinema, as part of this lineage, offers a place where radical discussion occurs, film gets encouraged to push society, and viewers learn that "art is defiance".