Victrola Records

For my Victrola campaign, I was instructed to do a complete visual recreation of the brand. I redesigned the brand's logo, the print ads, the website design, and created an experiential pop-up event.

Ask:

Make Victrola relevant to 18-to-24 year olds.

Insight:

Younger consumers love the classic feel of records and turn to music as a way of building community.

Idea:

Lean into Victrola's brand history to establish it as the classic vinyl brand and position as a celebration of vinyl culture and the community that emerges from it.

Brand Kit

Colleen asked me to develop a brand kit and logo for Play Her Potential. She wanted to me to match the pink color scheme of her website, as well as her mission to marry the glamorous and athletic aesthetics she inhabits. I developed the new logos in Photoshop, where I also created a brand standards document for her.