Soundcheck Studios

During the spring semester of 2025, I worked as a graphic designer for Matchbook Marketing’s Soundcheck Studios team. I helped the new practice studio develop its social media presence and brand identity. I was given weekly assignments for posts on their social media. I worked with my creative lead to create visually pleasing content that demonstrated the brand’s aesthetic and mission. I learned how to design graphics for social media, specifically Instagram, and how to combine engaging text with streamlined visuals.

Brand Kit

Colleen asked me to develop a brand kit and logo for Play Her Potential. She wanted to me to match the pink color scheme of her website, as well as her mission to marry the glamorous and athletic aesthetics she inhabits. I developed the new logos in Photoshop, where I also created a brand standards document for her.