Ragtag Cinema

In my coursework, I was tasked with creating a campaign for Ragtag Cinema, an independent theater based in Columbia, MO.

Ask:
Position Ragtag Cinema as the essential filmviewing location in Columbia, Missouri to 18-24 year-olds.

Insight:
18-to-24 year-olds place their politicial affiliation as a major part of their identity and use their purchases as a way to signal this to others.

Idea:
Independent cinemas have a long and storied history of being part of political resistance movements. Ragtag Cinema, as part of this lineage, offers a place where radical discussion occurs, film gets encouraged to push society, and viewers learn that "art is defiance".

Brand Kit

Colleen asked me to develop a brand kit and logo for Play Her Potential. She wanted to me to match the pink color scheme of her website, as well as her mission to marry the glamorous and athletic aesthetics she inhabits. I developed the new logos in Photoshop, where I also created a brand standards document for her.