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Play Her Potential

Role

Branding & Communications Consultant

Date

January - May 2026

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Client Preview

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As part of my PR class, I was assigned to an internship with Colleen Finney, current Miss Boone County and candidate for Miss Missouri. I was brought in to elevate her creative and social output, from a brand and PR perspective. I create a logo and brand kit for her non-profit, Play Her Potential, and created content for her social media accounts.

Brand Kit

Play Her Potential needed a cohesive visual identity that reflected both the energy of youth athletics and the founder's personal brand. I developed a logo system, brand guidelines, typography standards, and color palette to create consistency across digital, social, and event applications.

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Social Media Content

I captured and edited social-first video content across live events, producing Instagram content for both Play Her Potential and founder Colleen Finney's personal brand.

NWGSD Clinic

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YMCA Healthy Kids

Stephens College Fashion

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