Play Her Potential

As part of my PR class, I was assigned to an internship with Colleen Finney, current Miss Boone County and candidate for Miss Missouri. I was brought in to elevate her creative and social output, from a brand and PR perspective. I create a logo and brand kit for her non-profit, Play Her Potential, and created content for her social media accounts.

Brand Kit

Colleen asked me to develop a brand kit and logo for Play Her Potential. She wanted to me to match the pink color scheme of her website, as well as her mission to marry the glamorous and athletic aesthetics she inhabits. I developed the new logos in Photoshop, where I also created a brand standards document for her.