Peacock

In my coursework, I was tasked with creating a campaign for the streaming service Peacock. I came up with the idea of "F.O.M.R: The Fear of Missing References", to highlight the deep bench of oft-referenced classics on the platform.

 
Ask:
Turn Peacock into an essential streaming service for 18-to-24 year-olds.

Insight:
18-to-24 year-olds use pop culture references to communicate and express themselves and, thus, feel left out when they do not know other people's references.

Idea:
Turn Peacock into the cure for "F.O.M.R.", the Fear of Missing References.

Brand Kit

Colleen asked me to develop a brand kit and logo for Play Her Potential. She wanted to me to match the pink color scheme of her website, as well as her mission to marry the glamorous and athletic aesthetics she inhabits. I developed the new logos in Photoshop, where I also created a brand standards document for her.