Nutella

In my coursework, I was tasked with making a mini-campaign for Nutella.

Ask:

Make Nutella a pantry essential for 18-to-24 year-olds.

Insight:

Self-expression is incredibly important to this age group and they view food as a way to celebrate their uniqueness.

Idea:

Lean into Nutella's malleability and ability to taste good with a wide array of flavors and position as the prime opportunity for 18-to-24 year-olds to "be nuttier" when they prepare food.

Brand Kit

Colleen asked me to develop a brand kit and logo for Play Her Potential. She wanted to me to match the pink color scheme of her website, as well as her mission to marry the glamorous and athletic aesthetics she inhabits. I developed the new logos in Photoshop, where I also created a brand standards document for her.