Jimmy Dean

As part of my coursework, I was asked to create a campaign for Jimmy Dean.

Ask:

Change Jimmy Dean's perception of that from a breakfast food to an all-day food.

Insight:

Consumers want to eat healthy, but do not have the time to cook from scratch and societal pressure makes them feel guilty for resorting to frozen snacks.

Idea:

Show 22-28 year-olds that adulting is hard enough – unplanned moments, missed meals, and choosing convenience are all signs you’re adulting right. Jimmy Dean lets you be a "Guilt-Free Adult".

Brand Kit

Colleen asked me to develop a brand kit and logo for Play Her Potential. She wanted to me to match the pink color scheme of her website, as well as her mission to marry the glamorous and athletic aesthetics she inhabits. I developed the new logos in Photoshop, where I also created a brand standards document for her.