Peacock

In my coursework, I was tasked with creating a campaign for the streaming service Peacock. I came up with the idea of "F.O.M.R: The Fear of Missing References", to highlight the deep bench of oft-referenced classics on the platform.

 
Ask:
Turn Peacock into an essential streaming service for 18-to-24 year-olds.

Insight:
18-to-24 year-olds use pop culture references to communicate and express themselves and, thus, feel left out when they do not know other people's references.

Idea:
Turn Peacock into the cure for "F.O.M.R.", the Fear of Missing References.

Print Ads

For the print ads, I played with idea of dictionary definitions and used iconic images to tap into the ethos of the campaign. I also extended this idea to a video for socials, specifically Instagram Reels and TikTok.