Nutella

In my coursework, I was tasked with making a mini-campaign for Nutella.

Ask:

Make Nutella a pantry essential for 18-to-24 year-olds.

Insight:

Self-expression is incredibly important to this age group and they view food as a way to celebrate their uniqueness.

Idea:

Lean into Nutella's malleability and ability to taste good with a wide array of flavors and position as the prime opportunity for 18-to-24 year-olds to "be nuttier" when they prepare food.

Print Ads

For our print ads, I wanted to lean into the malleability of Nutella and the ways in which allows for creativity and self-expression. I created three new twists on familiar classics and executed a photoshoot of the new confections. I spent a lot of time playing around to find the picture camera angles and worked hard to come up with good recipe names. I used Adobe Photoshop and Adobe Stock for the backgrounds.