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Nutella
Role
Creative Team
Date
Fall 2025
Campaign Preview
In my coursework, I was tasked with making a mini-campaign for Nutella.
Ask:
Make Nutella a pantry essential for 18-to-24 year-olds.
Insight:
Self-expression is incredibly important to this age group and they view food as a way to celebrate their uniqueness.
Idea:
Lean into Nutella's malleability and ability to taste good with a wide array of flavors and position as the prime opportunity for 18-to-24 year-olds to "be nuttier" when they prepare food.
Print Ads
To bring "Be Nuttier" to life, I created a series of ads that paired Nutella with increasingly unconventional foods. The campaign uses humor and surprise to position Nutella as a product for experimentation rather than routine consumption, encouraging young adults to embrace creativity in the kitchen.
Instagram Cookbook Carousel
This Instagram Carousel ad plays on the print ads. Designed to look like one seamless image, it ends with a call-to-action to visit Nutella's website, further increasing engagement with the brand.
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